Mobilink Foundation and its Torchbearers have a proud history of responding to Pakistan’s time of need. One of the most noteworthy examples of the empathy and desire to help fellow citizens came during the earthquake that struck Pakistan in 2005. In addition to the millions of rupees of relief and rehabilitation contributed by Mobilink Foundation to those affected by the calamity, Mobilink Torchbearers also volunteers thousands of hours in alleviating the suffering of those affected.
In 2009, Mobilink Foundation also took the initiative to support ‘Internally Displaced Persons (IDPs)’ who had been impacted by the strife and deteriorating security in Swat. Mobilink Foundation committed PKR 81 million towards the establishment of a Mobilink Camp for 7,000 people.
The Floods of 2010
Pakistan encountered one of the worst natural disasters in its history in the shape of devastating floods. In this difficult time, millions of Pakistanis immediately needed our help and support.
Together, Mobilink and Orascom Telecom committed more than Rs. 236 million towards flood relief in addition to contributing thousands of volunteer hours. This to date is one of the largest relief initiatives from the private sector. Mobilink has been recognized by the Overseas Investor’s Chamber of Commerce and Industries (OICCI) as top donor in flood relief amongst member companies.
Mobilink also donated prefabricated sheets worth Rs. 140 million to WHO which will be used as Health Units across Pakistan. In addition to these shelters, Mobilink with the support of Orascom Telecom Holding has committed a comprehensive relief-package, worth Rs. 85 million for the flood affectees. Additionally, over Rs. 10 million have been raised by Mobilink employees through their salaries and friends and family, SMS donations, and other private donors.
Our teams have reached more than 116,200 people in far-flung areas including the surroundings of Multan, Muzaffargarh, Nowshera, Layyah, Charsadda, Swat, Thatta, Sukkur, D.I. Khan as well as smaller towns and villages across Pakistan. We provided dry food rations such as flour, oil and lentils as well as non-food items including towels, kitchen utensils and hygiene kits for the homeless. Mobilink just completed its first phase of houses built for the flood victims to facilitate the rehabilitation process.
The Floods of 2011
Mobilink in collaboration with the Armed Forces and our Torchbearers reached out to 49,000 people in flood hit regions of Sindh with essential food items. Mobilink ration bags were designed to feed a family of 7 for 15 days. Mobilink also distributed 126,000 liters of clean drinking water in collaboration with the NDMA.
Mobilink torchbearers and franchises helped identify areas that were in need of help and were active in distributing ration items in those areas with the help of the armed forces. As a result we were able to reach out to villages where no aid had been distributed and villages which were ignored by traditional NGOs and international aid agencies.
Mobilink was the first company to set up an SMS code to raise funds from external sources for flood relief. Mobilink also launched an internal fundraising drive. Mobilink Employees at all levels donated generously from their salaries and we were able to raise Rs. 700,000 in the first four weeks of fundraising.
While many other organizations just donated funds, Mobilink not only donated funds and goods but the time of its personnel and encouraged its staff to volunteer in the field, to visit places and identify underserved regions. Mobilink torchbearers sacrificed over one thousand hours towards flood relief including weekends.
Mobilink remains committed to providing relief to flood victims. With funds raised by employees and commitments made by the management, Mobilink is going to expand its flood relief efforts in the near future. We will continue to provide relief goods and will also be constructing homes for people who lost their homes to the floods in Sindh.
The Floods of 2012
As flood water once again inundated hundreds of villages across Pakistan, Mobilink Foundation reached out to the flood affected. Mobilink was the first corporate organization to mobilize relief for the regions South Punjab and Baluchistan providing aid to over 26,000 people.
Mobilink’s initial flood relief activity, organized in September 2012, had focused on victims in the vicinity of Rojhan, DG Khan and Rajanpur. As a result of this quick and coordinated action, the Mobilink Foundation was the first to provide relief through supplies of food and water to nearly 12,000 flood affected people in South Punjab.
As flood waters began to inundate the southern half of the country, Mobilink Foundation partnered with the Pakistan Navy to distribute flood relief in the most hard-hit areas of Baluchistan. Mobilink Foundation contributed 120 tons of food and water supplies, with Pakistan Navy organizing logistics, transportation and distribution, using both air and land transport. Mobilink Foundation and Mobilink Torchbearers, Mobilink’s employee volunteer force participated in the physical distribution of food and water supplies for over 14,000 people.
The partnership between Mobilink Foundation and Pakistan Navy was acknowledged by the Chairman of Pakistan’s National Disaster Management Authority (NDMA). In addition, the Federal Minister for Climate Change lauded the efforts of Mobilink in a session of Pakistan’s Senate, where Mobilink was appreciated for its continuing contribution towards Pakistan’s humanitarian crises.