One of Mobilink Foundation’s longest running projects has been in the form of a ‘Mobile Dispensary’ provided to the Khidmat Foundation. The dispensary provides free of cost basic healthcare to under-privileged areas in the surroundings of Rawalpindi and Islamabad, through the availability of a doctor, basic testing tools for common ailments and medicine.
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In addition, the Foundation has also undertaken a number of initiatives to address a number of widely prevalent health issues across Pakistan. These causes have been undertaken in partnership with credible partner institutions.
National Polio Eradication Campaigns
Mobilink Foundation has supported the Prime Minister’s Secretariat’s Polio Control Cell during the National Polio Eradication Campaigns over the last few years. As part of this partnership, Mobilink has broadcasted information through SMS alerts to its subscribers across Pakistan. These messages were sent out as a means of creating awareness amongst the masses about the dangers of polio, as well as encouraging parents to get their children vaccinated during ongoing campaigns.
Blood Donation Drives
Mobilink Foundation organizes regular blood donation drive amongst its employees in collaboration with institutions such as the Fatimid Foundation & Sundas Foundation. These drives collect blood for children of deserving families suffering from a range of chronic and life threatening illnesses including Thalassemia, and other blood diseases.
Cancer Awareness Drives
Mobilink Foundation and Pink Ribbon have been working together since 2006 to mark October as ‘Pinktober – the Breast Cancer Awareness Month’. Each year, a series of nationwide awareness drive are initiated through bill inserts, dissemination of awareness literature, advertising billboards and other promotional material. Mobilink also supports Pink Ribbon by organization a fund donation drive, enabling customers to contribute towards the cause via SMS.
Mobilink Foundation has also been supporting the Shaukat Khanum Memorial Cancer Hospital and Research Centre for a number of years by organizing Zakat collection campaigns during the month of Ramadan. This campaign includes enabling SMS based donation for customers, distribution information via bill inserts and promotional material at customer care centres.
In 2012, the Mobilink Foundation contributed PKR 3 million towards the construction of an out-patient facility at the under-construction Shaukat Khanum Memorial Hospital and Research Center (SKMHRC) in Peshawar, Khyber Pukhtunkhwa. The contribution by Mobilink Foundation is intended to assist SKMH’s efforts to provide state-of-the-art facilities to the people of the region.
Developing Hygiene Awareness
In 2012, Mobilink Foundation and UNICEF joined hands to launch Global Handwashing Day across Pakistan. Global Handwashing Day is a broad-based initiative to spread hand wash hygiene-awareness, educate children on the proper technique of hand washing as well as reaffirm a commitment to proper hygiene.
UNICEF celebrated Global Handwashing Day 2012 across Pakistan by providing 250,000 children with hand washing soap as well as lessons to nearly half a million children on the benefits of hand washing. Mobilink Foundation sent out informational messages to its subscriber base to raise awareness, and also involved Mobilink Torchbearers in school based activities to help spread awareness amongst children.