Our Program

Make Your Mark Program

mym-1Mobilink, under the strategic guidance of VimpelCom has initiated a program called Make Your Mark, which focuses on ‘Helping Young People Shape Their Future.’

The program’s brand reflects the group’s and the company’s aim to help young people leave their fingerprints on the world – to make their mark. Make Your Mark inspires Mobilink and its employees to make a significant positive impact on society by contributing in initiatives and projects under one common theme. The aim is to help the next generation find solutions to the challenges the future will bring – climate change and resource scarcity, rising population and the pressure this will bring on access to the fundamentals of society like health, education, employment and food. MYM aims to provide young people with basic education, technology tools, support and mentoring to help them tackle socio-economic, health and environmental challenges at an individual, community and national level.

The overall objective of the program is to empower young people to make a positive difference through increased access to education and through inspiring social entrepreneurship, particularly in the digital arena.

Under the program, Mobilink launched three initiatives as follows:

1Mobilink has partnered with LUMS Center for Entrepreneurship (LCE), an all-inclusive development incubator for budding entrepreneurs that formalizes the process of scouting, men toring and facilitating startup founders. Set up under umbrella of Lahore University of Management Science (LUMS) as an autonomous platform, LCE aims to build an entrepreneurial ecosystem that will bring together necessary resources & acumen required to maximize the growth potential of local entrepreneurs. Under the partnership 13 Start- Ups have been scouted from across the country and are currently incubated at the center. The selected prospective businesses will receive mentoring from industry experts, following which they will get an opportunity to secure funding and/ or commercial contracts at the Investor’s Day.

2Supporting education provision to enable young People to take control of their Future, Mobilink has established 6 state-of-the art ICT Labs (10 computers each lab) at schools adopted b y NGOs. The project has been implemented with on ground assistance from Pakistan Centre for Philanthropy (PCP). PCP, as project partner, is responsible for the due diligence of the NGOs and will ensure that the recipients are serving marginalized social classes.

3Mobilink’s GSMA Award Winning mLiteracy program aims to educate rural women via mobile phones and deploys a hybrid of mLearning & class room environment. With the additional budgetary support of GuarantCo, the program in its 6th phase is reaching out to an additional 4,060 females. Under the program, Mobilink will be Collaborating with Institute of Social and Policy Sciences (ISAPS), for se tting up of 160 adult literacy centers in 8 districts of KPK.