As a socially responsible business, Mobilink strives to adapt to the evolving needs of society and is committed in contributing towards the overall health and well-being of its communities.
Mobilink’s social investments in the domain of public health are directed to reputable institutions which are providing quality and comprehensive healthcare.
Mobilink Foundation has made valuable investments in the up-gradation of outdated health infrastructure. The Foundation helps secondary and tertiary health care institutions in fund raising by carrying out nationwide SMS based donation campaigns. Volunteers participate in blood donations drives and medical camps, and visit resident patients at hospitals across the country.
Foundation’s Health Related Initiatives in 2015
Walk to Preserve
To help preserve the mountain eco-system, the Mobilink Foundation conducted a cleaning activity on Margalla Hills, Trail 3 on January 31st 2014. A total of 37 Mobilink torchbearers cleaned the trek during the preservation walk up the hill.
Pakistan Day – Walk to Preserve
2nd of the Mobilink Foundation’s cleaning activity on Margalla Hills was conducted on Pakistan day 23rd March 2014. Around 300 volunteers including 50 students of PKSS school cleaned the trek during the preservation walk up the hill.
Earth Day Celebration
Mobilink Foundation commemorated World Earth Day, in collaboration with Textile Institute of Pakistan with the aim to promote recycling of non-biodegradable materials. Torchbearers South-I supported the cause by participating in unique and innovative activities, designed around the recycling process.
Mobilink Rescue Vehicle Handing over
Mobilink donated a purpose fitted Rescue Vehicle to Pakistan Life Savers Association (PALS). The vehicle will be used for transportation of lifeguards along the beach as well as transfer of drowning victims to hospitals. The vehicle has been fitted with a two-way radio which allows the lifeguards to remain in contact with the control center.
Foundation’s Health Related Initiatives in 2014
World Cancer Day- Shaukat Khanum Memorial hospital
Mobilink Foundation activity at SKMCH was organized on the Children’s Cancer Day where the Torchbearers interacted with over 1000 patients. Various activities were planned for the day including: face painting, storytelling and board games.
Anti Tobacco Campaign
Mobilink Foundation in collaboration with Shaukat Khanum Memorial Hospital observed the anti tobacco campaign during the month of May. The Foundation organized orientation sessions in Karachi, Lahore and Islamabad offices to create awareness about the adverse effects of tobacco consumption. The sessions attracted an attendance of more than 200 Mobilink employees. Moreover, Mobilink also disseminated text messages through its bulk SMS service to a customer base of 15 million. The text messages highlighted the adverse effects of tobacco consumption and encouraged audience to quit the habit.
Wall building Activity SKMCH Peshawar
Mobilink commissioned its inaugural activity in Peshawar at the Shuakat Khanum’s Peshawar Chapter. The activity included distribution of giveaways amongst the construction workers and a bricklaying/wall building activity at the facility.
Guriya Ki Shadi
Mobilink Foundation in collaboration with Shaukat Khanum Memorial Hospital celebrated “Guriya ki Shadi” with the young resident cancer patients and their families. The event was based on the childhood game of arranging a celebratory wedding of play dolls. Torchbearers arranged traditional wedding rituals and distributed 150 gift bags and snacks. Young patients were greatly amused by the celebrations and were appreciative of the volunteers’ efforts and participation.
Foundation’s Health Related Initiatives in 2013
Shaukat Khanum Memorial Cancer Hospital
Mobilink Foundation’s Torchbearers helped organized Annual Children’s Mela at the Shaukat Khanum Memorial Cancer Hospital (SKMCH). Participating Torchbearers spent the day with young patients and took part in different activities including storytelling, face painting and board games. The second activity of the year in collaboration with SKMCH was conducted in April and featured interactive storytelling and role-playing for the young resident patients at the hospital. The activity was held with the aim to provide the young patients, some of whom have been retained at the hospital for months, a chance to interact with the outside world and to alleviate their spirits. Mobilink has regularly carried out SMS based call for donations for the hospital. In particular during Ramadan Zakat Collection Campaigns, text messages are sent out to hundreds of thousands of Mobilink subscribers petitioning for donations in favor of the hospital.
Global Handwashing Day
Global Handwashing Day is a global campaign to motivate and mobilize millions around the work to wash their hands with soap. The campaign is dedicated to raising awareness of handwashing with soap as a key approach to disease prevention. Mobilink Foundation in partnership with United Nations International Children’s Fund (UNICEF), Defense Society Residents Association Welfare School and Pehli Kiran School System organized a nationwide drive to celebrate the Global Handwashing Day. The initiative was aimed at inculcating the habit of hand washing amongst children as a means of preventing communicable diseases. The Mobilink Torchbearers arranged sessions in various educational institutions in Karachi and Islamabad. The sessions were attended by almost 3,000 students who participated and celebrated in various activities held on the day.
Nationwide Employee Blood Drive
Mobilink Foundation organized 2 blood donation drives during 2013 at various company premises. Employees generously donated blood to show their support for the noble cause. The Foundation partnered with Sundus and Fatimid Foundations to raise awareness amongst employees regarding the importance of donating blood. Experts from the Sundas Foundation also held sessions to educate Mobilink employees about the need for safe donation and the importance of safe blood transfusion. The sessions also helped to promulgate amongst employees that safe transfusion of blood helps save millions of lives every year. Blood donations can help patients suffering from life-threatening conditions live longer and with higher quality of life, and supports complex medical and surgical procedures. The second blood donation drive for the year was held across 20 Mobilink offices. The enthusiasm shown by the Mobilink employees was noticeable resulting in collection of over 502 pints of blood.
Saying No to Tobacco at Mobilink
World No Tobacco Day is observed around the world every year on May 31. It is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe. To commemorate the day, Mobilink Foundation organized various activities with the aim to discourage smoking amongst its employees and members of public. The activities were held to create awareness about the harmful effects of tobacco and to promote a healthy life style.
Mobilink’s No Tobacco Campaign comprised of the following:
- No Smoking Counseling Sessions (LHR, KHI, ISL)
- Activation at Customer Centers
- Visual presentations in cafeterias across the country
- TB On Ground activation at SKMH
- SMS dissemination to subscriber-base
- Placement of self-help literature at customer centers
- Health Advisory, in collaboration with HSSE and Pakistan Medical Council
Pink Ribbon Campaign
Mobilink Foundation in collaboration with Pink Ribbon launched a month long nationwide breast cancer campaign in October 2012. This effort is a continuation of Mobilink’s nationwide support for the Pink Ribbon Campaign during ‘Pinktober’ as part of which Mobilink has collected donations through SMS campaign and has also educated customers using information material distributed through bill inserts, customer care centers and advertising. As part of the campaign, the Foundation also helped Pink Ribbon organize information sessions for Mobilink’s female staff members.
National Institute of Rehabilitation Medicine-Up-Gradation Drive
Mobilink Foundation upgraded the therapy and rehabilitation facility at the National Institute of Rehabilitation Medicine (NIRM) by contributing a state-of-the-art Triton DTS Spinal Retraction Unit as well as refurbishing the treatment area. The ‘Spinal Retraction Unit’ was imported by the Mobilink Foundation to aid the NIRM in providing specialized therapy and treatment for up to 1200 patients every month. Mobilink Foundation Torchbearers also participated in the refurbishing of the treatment area to ensure patients would be treated in an environment that is pleasant and conducive to rehabilitation. The facility was inaugurated by Rashid Khan, President & CEO Mobilink, in the presence of Dr Fazle Maula, Director, NIRM.
Patients’ Counseling Session at the Indus Hospital
Mobilink Foundation Torchbearers conducted multiple counseling sessions at the Indus Hospital, Karachi. The counseling sessions were aimed to offer patients the opportunity to look at a number of issues that may be affecting them emotionally in a safe, non-judgmental and understanding environment. Torchbearers were offered the chance for patients to speak openly and in confidentiality about the issues that matter to them.
Foundation’s Health Related Initiatives in 2012 and Before
One of Mobilink Foundation’s longest running projects has been in the form of a ‘Mobile Dispensary’ provided to the Khidmat Foundation. The dispensary provides free of cost basic healthcare to under-privileged areas in the surroundings of Rawalpindi and Islamabad, through the availability of a doctor, basic testing tools for common ailments and medicine.
|Distance Travelled (km)||9,100||4,950||10,000|
In addition, the Foundation has also undertaken a number of initiatives to address a number of widely prevalent health issues across Pakistan. These causes have been undertaken in partnership with credible partner institutions.
National Polio Eradication Campaigns
Mobilink Foundation has supported the Prime Minister’s Secretariat’s Polio Control Cell during the National Polio Eradication Campaigns over the last few years. As part of this partnership, Mobilink has broadcasted information through SMS alerts to its subscribers across Pakistan. These messages were sent out as a means of creating awareness amongst the masses about the dangers of polio, as well as encouraging parents to get their children vaccinated during ongoing campaigns.
Blood Donation Drives
Mobilink Foundation organizes regular blood donation drive amongst its employees in collaboration with institutions such as the Fatimid Foundation & Sundas Foundation. These drives collect blood for children of deserving families suffering from a range of chronic and life threatening illnesses including Thalassemia, and other blood diseases.
Cancer Awareness Drives
Mobilink Foundation and Pink Ribbon have been working together since 2006 to mark October as ‘Pinktober – the Breast Cancer Awareness Month’. Each year, a series of nationwide awareness drive are initiated through bill inserts, dissemination of awareness literature, advertising billboards and other promotional material. Mobilink also supports Pink Ribbon by organization a fund donation drive, enabling customers to contribute towards the cause via SMS.
Mobilink Foundation has also been supporting the Shaukat Khanum Memorial Cancer Hospital and Research Centre for a number of years by organizing Zakat collection campaigns during the month of Ramadan. This campaign includes enabling SMS based donation for customers, distribution information via bill inserts and promotional material at customer care centres.
In 2012, the Mobilink Foundation contributed PKR 3 million towards the construction of an out-patient facility at the under-construction Shaukat Khanum Memorial Hospital and Research Center (SKMHRC) in Peshawar, Khyber Pukhtunkhwa. The contribution by Mobilink Foundation is intended to assist SKMH’s efforts to provide state-of-the-art facilities to the people of the region.
Developing Hygiene Awareness
In 2012, Mobilink Foundation and UNICEF joined hands to launch Global Handwashing Day across Pakistan. Global Handwashing Day is a broad-based initiative to spread hand wash hygiene-awareness, educate children on the proper technique of hand washing as well as reaffirm a commitment to proper hygiene.
UNICEF celebrated Global Handwashing Day 2012 across Pakistan by providing 250,000 children with hand washing soap as well as lessons to nearly half a million children on the benefits of hand washing. Mobilink Foundation sent out informational messages to its subscriber base to raise awareness, and also involved Mobilink Torchbearers in school based activities to help spread awareness amongst children.